“I’m excited to launch this next generation of Skims shapewear with a campaign that celebrates these incredible musical artists,” said Kim Kardashian.
Another star-studded Skims campaign is here to brighten up your Monday — Kim Kadashian‘s shapewear brand has just revealed its latest offering modeled by four buzzy musical stars: Ice Spice, Nessa Barrett, Pinkpantheress and Raye.
Skims has become known for using pop culture to its advantage by featuring viral talent in its campaigns, including SZA, Brooke Shields and Chelsea Handler — reinforcing the idea that shapewear is accessible to people of all body types and tastes, all while generating buzz for new launches. The four musicians chosen for this campaign reflect the cultural moment: Ice Spice and Pinkpantheress are currently dominating the music industry with their hit “Boy’s a Liar Pt.2,” while TikToker-turned-singer Nessa Barrett is currently on tour for her new album, and Raye’s single “Escapism” is everywhere.
“Skims just gets it and makes me feel extra snatched,” said Ice Spice per a press release. “I loved being a part of Skims latest shapewear campaign. These styles empower me to try clothes I wouldn’t have tried before and make me feel so comfortable and secure,” added Pinkpantheress.
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Vanessa Beecroft, a longtime member of the extended Skims creative family, photographed the campaign, which marks a reintroduction of the brand’s shapewear offering. A new Everyday Sculpt Collection features lightweight intimates such as bralettes, thongs, bodysuits and more, while the Seamless Sculpt Collection has been updated with 11 new cuts.
They will all be available to shop April 27; in the meantime, see more images from the campaign below.
Ice Spice for Skims. Photo: Vanessa Beecroft/Courtesy of Skims
Ice Spice for Skims. Photo: Vanessa Beecroft/Courtesy of Skims
Photo: Vanessa Beecroft/Courtesy of Skims
Nessa Barrett for Skims. Photo: Vanessa Beecroft/Courtesy of Skims
Nessa Barrett for Skims. Photo: Vanessa Beecroft/Courtesy of Skims
Pinkpantheress for Skims. Photo: Vanessa Beecroft/Courtesy of Skims
Pinkpantheress for Skims. Photo: Vanessa Beecroft/Courtesy of Skims
Raye for Skims. Photo: Vanessa Beecroft/Courtesy of Skims
Raye for Skims. Photo: Vanessa Beecroft/Courtesy of Skims
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Source: Fashionista.com
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