Press "Enter" to skip to content

I Tried Blush Contouring, The ’70s Trend Taking Over TikTok

You might think the resurgence of blush feels like it comes from the 1980s and in some ways, it definitely does. We went from ultra-bronzed in the early aughts to a more blush-focused look in 2021 with rosy faces that feel like they came out of an ’80s movie. But specifically, the blush contour trend is actually from the ’70s. Also known as blush draping, the technique became popular thanks to Cher’s makeup artist Way Bandy.

These bright cheeks, called “color glow” by Bandy, took off in the late 1970s and really blew up in the ’80s. Just think of that iconic Debby Harry photo where she’s wearing blush all the way up to her temples. But then in the 2000s, the Instagram Face was born with hollowed-out cheeks, snatched noses and contoured chins with cream contour products or bronzer. Did we even use blush? Maybe a dot of it.

Now, the blush contour trend is back and blowing up on TikTok. It sounds kind of crazy but it’s actually a really simple technique that yields gorgeous results. I decided to try it using one of my favorite products, the Lawless Beauty Make Me Blush Talc-Free Velvet Blush ($29 at QVC). With an angled brush, I applied the formula right where I normally would contour, to carve out my cheeks heading all the way up to my forehead. I added a little to my nose too for that sun-kissed look.

Instagram PhotoSource: Instagram

I started with a light hand and added more where needed so the finished product was more subtle than ’80s rockstar. It’s best to choose a blush formula that is buildable and not overly pigmented so you have more room to play with the intensity. Something about blush contouring feels fresh and modern—the opposite of cheugy. Will I be retiring bronzer for good? Of course not but I’m really enjoying this new way of adding brightness to my face.

If you want to try blush contouring for yourself, there are some stellar formula choices to choose from. I got you started with a few favorites, below.

Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. QVC is a STYLECASTER sponsor, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

 

bobbi brown blush

QVC.

Bobbi Brown Blush

There are eight gorgeous shades of this silky powder blush that really does last all day.

it cosmetics bye bye pores blush

QVC.

IT Cosmetics Bye Bye Pores Anti-Aging Silk Pressed Blush w/ Brush

This sheer-to-buildable formula contains hydrolyzed collagen, silk, antioxidants and peptides to help diffuse imperfections on the skin. Choose from five natural-looking shades and nab a free Heavenly Luxe French Boutique Brush.

laura geller tropic hues

QVC.

Laura Geller Tropic Hues Blush N Brighten with Brush

Laura Geller knows blush and this baked powder blush is a best-seller for a reason. The mid-pink color has a hint of highlight so it’s the more glowy option. It also comes with a retractable brush.

tarte Breezy Cream Blush I Tried Blush Contouring, The 70s Trend Taking Over TikTok

QVC.

Tarte Breezy Cream Blush

Those who prefer a cream blush will love this silky, lightweight formula that feels hydrating on the skin. We love blending this type of blush with our fingers.

mented blush

QVC.

Mented Blush

Mented was created by women of color to provide deeper complexions with better shade options. This buildable blush, available in four shades, flatters a variety of skin tones and blends like a dream.

STYLECASTER | Ashley Benson Interview


Source: Stylecaster.com

Be First to Comment

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    %d bloggers like this: