NYC-based communications collective, House Of, is dedicated to putting our designers front and center via our innovative and personal approach to PR.
NYC-based communications collective, House Of, is dedicated to putting our designers front and center via our innovative and personal approach to PR. We are known in the industry for cultivating authentic relationships and representing a curated range of emerging designers and direct-to-consumer labels. With a focus on holistic strategy and integrative initiatives, we create thoughtful narratives that resonate with press, influencers and consumers alike.
We are who we represent. House Of is BIPOC-founded and our client community is 70% BIPOC-founded and owned. We are nuanced in our understanding and intentional in our socially conscious messaging, both within the diversity space and sustainability landscape. We provide confident guidance around ecological responsibility and inclusivity, as well as champion these efforts within the growing conversations surrounding mindful practices.
House Of is seeking a Temporary Account Director in New York for a 3-month maternity leave position, from mid-July to mid-October. This position will build and implement communications strategies, oversee client communications, and secure strategic press coverage for a range of fashion / lifestyle brands, while managing junior staff and working closely with the House Of team.
https://www.instagram.com/houseof.nyc/
Responsibilities:
- Craft and implement communications strategies that increase brand awareness, drive media coverage, and amplify brand messaging
- Oversee account activity and manage client communication across all brands
- Secure strategic press coverage across print and digital media including features and product placement
- Oversee editorial requests and sample trafficking through daily correspondence with editors and stylists
- Develop press materials including, press releases, brand bios, media alerts, etc.
- Monitor industry trends and create compelling pitch angles across brands
- Possess an understanding of affiliate marketing and its role in the current editorial landscape
- Manage VIP and influencer activations and oversee product seedings
- Execute seasonal press previews, brand launches, and virtual desksides
- Maintain strong relationships with key editors, writers, stylists, and influencers
- Supervise daily press coverage tracking and distribution to clients
- Oversee monthly press reporting for all accounts
- Manage the daily tasks of two Account Coordinators
Qualifications:
- A minimum of of 8 years of experience in Public Relations with an emphasis on fashion and lifestyle brands
- Self-starter with strong managerial, organizational, multitasking, and time management skills
- Excellent written and verbal communication skills
- Ability to thrive in a fast-paced environment, balancing day-to-day execution and big-picture thinking
- Experience with FashionGPS, Cision, Canva, and Google Suites
Please send resumes to liz@house-of.com, subject line Temporary Account Director
Source: Fashionista.com