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H&M Taps Rokh for Next Designer Collaboration

H&M’s first designer collaboration of 2024 is with emerging London-based brand Rokh

“Rokh designs have a classic appearance with a radical construction for a timeless approach to design,” designer Rok Hwang, said, in a press release announcing the partnership. “I’m very excited to share our vision with more customers around the world thanks to this milestone collection with H&M.” 

“Rokh is at the forefront of a new wave of Korean designers whose conceptual-yet-wearable clothes are captivating fashion right now,” Ann-Sofie Johansson, creative advisor and head of design womenswear at H&M, added. “We’re proud to present a curated edit of designer Rok Hwang’s adaptable wardrobe classics, and we can’t wait to see how our customers wear them.”

The 58-piece collection, which lands in select H&M stores and online on April 18, brings Rokh’s reconstructed look to double-layer trench coats, detachable-hem dresses and reworked trousers. Prices start at $35 and go up to $639.

Rokh joins a roster of H&M collaborators that includes Rabanne, Mugler, Balmain, Versace and Isabel Marant. Ahead of the launch next month, see the campaign for the collection. 

H&M x Rokh. Photo: Courtesy of H&M

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And get a first look at all the products in the collection — with prices! — below.

Rokh x H&M, $469, available April 18

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