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Here's a First Look at Rhode's Highly-Anticipated Blush, Launching This Month

After weeks of buzz and multiple social media teasers from founder Hailey BieberRhode is officially launching its second color cosmetics product: Meet Pocket Blush, a cream blush stick.

The swipe-on formula — which will make its official debut on June 20 and will retail for $24 — joins Rhode’s existing lineup of peptide-based skin care and tinted lip treatments. It also marks the brand’s first color cosmetic product outside the lip category. (Though the brand does stress that’s “multi-functional” and can be used on both cheeks and lips.)

Photo: Courtesy of Rhode

Pocket Blush is a long-wearing, hydrating formula that delivers a “super natural flush of satiny, diffused yet buildable color,” via a “skin-softening formula,” per the brand. Like the brand’s existing product lineup, it’s spiked with skin-plumping peptides; it’s also vegan, cruelty free and fragrance free. Pocket Blush is available in six dewy (but not shimmery) shades: Piggy (baby pink), Freckle (neutral peach), Spicy Marg (bright coral), Sleepy Girl (soft mauve), Juice Box (hot pink) and Toasted Teddy (warm terracotta). 

To accompany the launch, Bieber stars alongside models Paloma Elsesser and Alex Consani in a campaign photographed by Harley Weir.


Click through the gallery below for a first look at all six shades of Rhode Pocket Blush.

Rhode Pocket Blush in Freckle

View the 6 images of this gallery on the
original article

Rhode Pocket Blush will be available at on June 20.

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