Heirée: A Luxury Hand-Care Brand for Restoring Dry Cuticles

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Heirée
Headquarters: California
E-commerce: heiree.com
Social Media: Instagram / TikTok

What: A hand-care brand offering a cuticle pen formulated with cold-pressed oils, beeswax and shea nut oil.

Price Range: $30-$68

Founder: Emily Willet

Origin Story: Heirée is a female-founded, luxury hand-care brand redefining a long-overlooked category and giving hand care the moment it deserves. Heirée fills that gap with its debut product: the Cuticle Pen. Handmade with organic, cold-pressed oils, beeswax and shea nut oil, the Cuticle Pen restores dry cuticles, strengthens brittle nails and supports healthy growth.

Founded in summer 2025 by Emily Willett, Heirée is built on authenticity, heritage and a deep appreciation for accessible self-care. After more than a decade shaping hundreds of global brands, Willett turned her expertise toward building her own vision: performance-driven, beautifully designed hand care that transforms daily rituals into moments of grace.

Hero Product: The Cuticle Pen ($30)

PR Representation: SET PR

How to get in contact: Contact form

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Source: Fashionista.com