Photo: Courtesy of Gntl
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Gntl
Headquarters: Napa, CA
E-commerce: gntlskin.com
Social Media: Instagram / TikTok / LinkedIn
What: A California-based skin-care brand offering face and body care for less than $40 sold at Credo Beauty.
Price Range: $12-$38
Founder: Sydney Dake
Origin Story: Founded in 2021, Gntl set out to address the skin-care industry’s overconsumption with “a few thoughtfully crafted, multifunctional formulas designed to cleanse and hydrate all skin, head to toe.” Gntl aims to take a conscious approach to consumption and celebrate simplicity and a return to basics. The brand creates multifunctional skin care for the face and body that minimizes product waste while maximizing results.
“In my years in the beauty industry, I saw firsthand how the market pushes excess—multiple steps, too many products,” Dake says. “I wanted to create something different, something that reflects our deeper need for simplicity, care and connection. Gntl is that answer — effective, uncomplicated and truly aligned with our values.”
Photo: Courtesy of Gntl
Stockists: Credo Beauty
Hero Product: Skin Wash ($30)
PR Representation: Aarrow PR
How to get in touch: hello@gntlskin.com
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Source: Fashionista.com
