As active and retired theater kids around the world prepare to see “Wicked” in theaters on Nov. 22, fashion and beauty brands are cashing in on the community’s eager festivating by collaborating with the movie itself.
Though the “Wicked” musical and its Broadway merchandise have been around for more than 20 years in New York City, the upcoming global release of the film and its growing list of brand partnerships are opening the door for a whole new group of Ozians to celebrate the magic of Elphaba and Glinda’s story.
With an array of Shiz University-approved school bags, wickedly wonderful clothing collections and even a nine-piece R.E.M. Beauty makeup collection by Glinda (Ariana Grande) herself, there’s no shortage of products for “Wicked” fans to embrace ahead of the movie’s debut.
Below, find all of the announced “Wicked” collaborations and remember to check back as more are revealed.
Voluspa x ‘Wicked’ Home Fragrances
Photo: Courtesy of Voluspa
Home fragrances brand Voluspa has teamed up with “Wicked” to release two new scents — Glinda’s Perfectly Pink Yuzu and Elphaba’s Bewitching Banyan Forest. Each will be available as a candle or diffusers. Shop the collaboration here.
R.E.M. Beauty x ‘Wicked’ Capsule
Photo: Courtesy of REM Beauty
Ariana Grande, who stars as Glinda in “Wicked,” has released a capsule collection of makeup and skin-care products through her beauty brand R.E.M. Beauty. It includes Glinda and Elphaba-specific sets with eyeshadow, eyeliner, lipstick and more inspired by each character. Under-eye masks, glow drops and a full “Ozdust” eyeshadow palette are also available. Shop the limited-edition collection here.
H&M x ‘Wicked’ T-Shirts
Photo: Courtesy of H&M
H&M has released three boxy-fit T-shirts featuring the “Wicked” logo and various images of stars Cynthia Erivo and Ariana Grande. Shop the shirts here.
OPI x ‘Wicked’ Nails Collection
Photo: Courtesy of OPI
OPI has released two limited-edition nail polish collections inspired by the “Wicked” movie. Shade names include “Oz-mazing,” “Let’s Rejoicify,” “Thrillifying” and more. The collaboration also includes an express press-on kit in four variations. Shop them all here.
Aerie x ‘Wicked’ Collection
Photo: Courtesy of Aerie
Aerie has teamed up with “Wicked” to release a collection of sweatshirts, sleep sets, sleep masks, totes and more featuring imagery and quotes from the new film. Shop the collaboration here.
Forever 21 x ‘Wicked’ Jerseys
Photos: Courtesy of Forever 21
Forever 21 has released two jersey designs representing “Wicked” main characters Elphaba and Glinda. The styles are available in standard, plus and children’s sizing. Shop the collaboration here.
Conair x ‘Wicked’ Hair Products
Photo: Courtesy of Conair
Conair has partnered with “Wicked” to release a variety of branded products including blow dryers, flat irons, satin towel wraps, pillowcases, hair accessories and more. Shop the collaboration here.
Cambridge Satchel x ‘Wicked’ Collection
Photo: Courtesy of Cambridge Satchel
British leather goods brand Cambridge Satchel has teamed up with “Wicked” on a 23-piece collection of exclusive handbags, bag charms, spell books and more inspired by the movie. Shop the release here.
Beekman 1802 x ‘Wicked’ Skin Care and Body Care
Photo: Courtesy of Beekman 1802
Beekman 1802 has launched a 10-piece skin- and body-care collection with “Wicked,” including bar soaps, body creams, mud masks and blemish patches inspired by the movie’s characters. Shop the drop here.
H&M x ‘Wicked’ Capsule Collection
Photo: Courtesy of H&M
H&M is gearing up to launch a 12-piece clothing collection in collaboration with the “Wicked” movie. Dramatic blazers, draped dresses and more will be available to shop Oct. 8 at hm.com and in select H&M stores.
It Cosmetics x ‘Wicked’ Brush Duo
Photo: Courtesy of It Cosmetics
It Cosmetics has collaborated with the “Wicked” movie on a character-themed brush duo. Use the Elphaba foundation brush to paint yourself green and the Glina blush brush to add a pop of pink to your look. The set will be available to shop at Ulta stores and at Ulta.com starting Oct. 6.
Aldo x ‘Wicked’ Collection
Photo: Courtesy of Aldo
Aldo has partnered with the “Wicked” film on a collection of Glinda and Elphaba-inspired footwear, handbags, sunglasses and more accessories. The collection will be available to shop at aldoshoes.com on Oct. 17.
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Source: Fashionista.com