Photo: Courtesy of EB Denim
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EB Denim
Headquarters: Los Angeles, CA
E-commerce: ebdenim.com
Social Media: Instagram / TikTok
What: A “sustainable” and “ethical” denim brand originally founded with the intention to sell and upcycle vintage Levi’s 501s into uniquely reconstructed jeans, having now evolved into a full-range, contemporary ready-to-wear label offering categories beyond jeans, such as dresses, tops, shorts, skirts and outerwear.
Price Range: $70-$650
Founder: Elena Bonvicini
Origin Story: Based in Los Angeles, Bonvicini founded EB Denim in 2017 while still in high school. The brand’s vision was born during a visit to her grandparents in Wisconsin, where she discovered she could transform thrifted denim into fresh, innovative designs. Leveraging Instagram, she quickly gained the attention of stylists and popular tastemakers, with her pieces worn by celebrities such as Hailey Bieber, Gigi Hadid and Kylie Jenner.
Hero Products: Dario Extra Baggy ($295), Eero Tee ($165), Low Rise Baggy ($275), Domenico Bomber Jacket ($495)
Store locations: Australia — Gold Coast, Brisbane, Sydney and Melbourne. Canada — Montreal.
Stockists: Revolve, FWRD, Saks Fifth Avenue, Shopbop, Bergdorf Goodman, Moda Operandi
PR Representation: Van Etten PR
How to get in touch: info@ebdenim.com (PR/business)
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Source: Fashionista.com