Hoping to enter the ever-growing footwear and handbag markets? To create the next celebrity-beloved “it” bag or viral high heel? With the shoe and handbag markets expected to grow 4.3% and 6.5% per year, respectively, through 2030, the opportunity is there. But to stand out in a crowded field, there’s a lot you need to get right, from manufacturing to retail to marketing.
In “Fashionista’s Guide to Building an Accessories Brand,” you’ll find a range of entrepreneurial success stories from the shoe and handbag industries, handpicked by our editors. They cover five crucial elements: Getting Started (featuring brands like Cuyana and Brandon Blackwood), Manufacturing and Craft (with insights from Lindquist and Behno), Virality and Standing Out (examining Loeffler Randall and Aupen), Creating Value and Longevity (highlighting Polène and Nomasei) and Expanding (looking at Blackwood and Jamie Haller).
The free eBook details how founders, often with non-traditional backgrounds, built thriving brands by prioritizing unique designs, ethical manufacturing, strategic marketing and enduring value, while also touching on the future of the accessories market.
Just submit your information below to download expertise straight from the source, handpicked by our editors, for free.
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*Underwritten by Puck
Source: Fashionista.com