Photo: Courtesy of Digi Beauty
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Digi Beauty
Headquarters: Los Angeles, CA
E-commerce: digibeauty.com
Social Media: Instagram / TikTok
What: A press-on nail brand offering Gen Z and Gen Alpha-inspired bold designs, finishes and shapes that launched at Ulta Beauty this year
Price Range: $7-$11
Founder: Ann McFerran
Origin Story: Digi Beauty aims to redefine press-on nails with bold, trend-driven designs made for self-expression and accessibility. Inspired by Gen Z and Gen Alpha’s love for vibrant aesthetics, Digi Beauty sets include 24 nails per pack with a UV-cured finish for chip resistance and a salon-quality look. Each set is designed with precision-fit molds to achieve a professional appearance from home. In 2025, Digi Beauty launched in 450 Ulta stores and online.
Photo: Courtesy of Digi Beauty
Stockist: Ulta Beauty
PR Representation: Dreamday Public Relations
How to get in touch: julia@dreamday.la
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Source: Fashionista.com
