Photo: Courtesy of Deinde
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Deinde
Headquarters: San Diego, CA
E-commerce: deinde.com
Social Media: Instagram / TikTok
What: A clinical skin-care line that targets “inflammaging” (chronic, low-level inflammation within the skin barrier that accelerates early signs of aging).
Price Range: $32-$88
Founders: Joshua Britton and Greg Weiss
Origin Story: Founded in 2024, Deinde targets “inflammaging” with its patented ingredient, biotech-derived Naringenin. The ingredient is a “powerhouse polyphenol scientifically proven to outperform niacinamide by 15x at reducing the signs of inflammaging, resetting skin to neutral,” per the brand. Deinde is designed specifically for consumers ages 25 to 35 who are adopting preventative skin-care routines after noticing the first signs of aging — fine lines, uneven tone, dullness, dry skin and uneven texture — and seeking “powerful skin-care solutions without the harsh side effects.”
Deinde interrupts the “inflammaging” process and prevents future damage to skin with a 95% bio-based line and patented Naringenin-based technology, while also “supporting the skin barrier and biome to deliver more radiant and healthy skin.”
Photo: Courtesy of Deinde
Photo: Courtesy of Deinde
Photo: Courtesy of Deinde
Stockists: Anthropologie
Hero Products: Barrier-Building Moisture Cream ($64), Skin-Strengthening Serum ($88), Moisture-Locking Face Stick ($36), Purifying Whipped Cleanser ($32)
PR Representation: Lisa Lauri Communications
How to get in touch: hello@deinde.com
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Source: Fashionista.com