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Coveteur Is Reportedly Shutting Down

Photo: Michael Loccisano/Getty Images

The magazine graveyard has added a new tombstone to the lot. Digital fashion and beauty outlet Coveteur is ceasing operations, AdWeek reported on Wednesday, laying off its entire staff.

According to Mark Stenberg, who broke the news, the closure is due to not reaching revenue goals, despite seeing an increase in traffic and social reach in the first quarter. Six editorial members will remain on board until June 15 to wind down the site; the rest of the team’s last day will be Friday. 

Coveteur didn’t immediately responded to Fashionista’s request for comment. We’ll update this story if/when we hear back. 

In late 2023, Coveteur’s parent company since 2019, Great Bowery, set out to rebrand the outlet. Over the past few months, it’s introduced a new look and brought on some high-profile hires — the most famous of which was Jenna Lyons as Editor-in-Chief. (Though she never made a big announcement, the fashion designer, stylist and “The Real Housewives of New York” star was officially added to the masthead in February. However, she’s done little to no promotion on her social media about the publication since then.)

This closure is the latest victim of media’s tumultuous landscape, which has been plagued by layoffs, budget cuts and constant acquisitions

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