Photo: Courtesy of ByAva
Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you’d like your brand to be featured, fill out this form.
ByAva
Headquarters: New York, NY
E-commerce: byava.co
Social Media: Instagram / TikTok
What: An ingestible beauty and wellness brand offering ear seeding kits, a gua sha, a skin and gut booster as well as “skin-enhancing” elixirs.
Price Range: $32-$90
Founder: Ava Lee
Origin Story: ByAva is a wellness brand born from founder Ava Lee’s personal journey of healing, transformation and reconnection to her roots. Raised in China by Korean parents, Lee grew up surrounded by her mom’s homemade elixirs, herbs and superfoods.
After moving to the U.S. to study finance, Lee’s fast-paced life in New York led to burnout. By 25, she returned to the rituals she was raised on — healing teas, nutrient-rich ingredients and mindful self-care. As her skin glowed and her energy returned, Lee began sharing her journey on @glowwithava, building a trusted community and bridging Eastern wellness with Western living.
She coined the viral term “JelloSkin” — describing plump, supple and bouncy skin — and became known for her radiant skin and internal approach to beauty.
Lee launched ByAva: a modern line of ingestible beauty and wellness tools rooted in ancient Eastern practices and co-developed with her mother, a lifelong herbalist. From skin-enhancing elixirs to her cult gua sha, ByAva helps people glow from the inside out.
Photo: Courtesy of ByAva
Hero Products: Skin + Gut Essential Booster ($65)
PR Representation: Nude Nation Relations
How to get in contact: info@byava.co
Want your brand featured? Hit the link below.
Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. (Learn about our sponsored affiliate offerings.)
Source: Fashionista.com