Press "Enter" to skip to content

Beyoncé's Hair-Care Brand is Finally Here

C-Day has arrived. 

Yes, we’re talking about the official launch of Beyoncé’s new hair-care line, Cécred. The Beyhive has been anxiously waiting for this moment since last May, when the singer first teased that a hair-care business venture was in the works. 

On Tuesday, Cécred makes its debut via the “Foundation Collection,” an eight-product range that includes shampoo, hair oil, conditioner, a treatment mask, scalp scrub, protein ritual, a shaking vessel and sealing lotion. 

Photo: Courtesy of Cécred

The line of sillicone-free products, which were developed for all hair textures, reflect Cécred’s inspiration — “hair rituals from global cultures” — with a focus on cleansing, conditioning and repairing hair. 

The formulas are powered by Cécred’s “patent-pending Bioactive Keratin Ferment,” which uses a form of keratin derived from wool, along with honey and lactobacillus (a common probiotic). 

Photo: Courtesy of Cécred

“As a Black founder, it was important to me to concentrate on where I saw the greatest need for healthy hair care and to place scientific innovation and product performance above all else,” Beyoncé said in a statement. “We started by prioritizing the needs of textured hair like mine, along with other types and textures that need more moisture and strength.”

She continued: “I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health. My vision is to be an inclusive force of excellence in the hair-care industry while celebrating hair rituals across global cultures and helping dispel hair myths and misconceptions on all sides.”

Photo: Courtesy of Cécred

Of course, Cécred is also partnering with Beyoncé’s foundation BeyGOOD to create the BeyGOOD x Cécred Fund. Beyond supporting entrepreneurship and fostering talent in the professional hairstylists industry, the partnership will include annual cosmetology school scholarships and salon business grants. 

With prices ranging from $20 to $52, Cécred’s debut Foundation Collection is now available to shop at cecred.com and in the gallery below.

Reconstructing Treatment Mask, $42, available here

Hydrating Shampoo, $30, available here

Nourishing Hair Oil, $44, available here

Moisturizing Deep Conditioner, $38, available here

Moisture Sealing Lotion, $38, available here

Clarifying Shampoo & Scalp Scrub, $38, available here

Ritual Shaking Vessel, $20, available here

Fermented Rice & Rose Protein Ritual, $52, available here

Never miss the latest fashion industry news. Sign up for the Fashionista daily newsletter.


Source: Fashionista.com

Be First to Comment

    Leave a Reply

    Your email address will not be published. Required fields are marked *