Photo: Courtesy of Beia
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Beia
Headquarters: New York, NY
E-commerce: beiabeauty.com
Social Media: Instagram / TikTok / Facebook
What: A personal body-care brand combining skin care with intimate wellness via a serum, setting spray, body scrub and pH-balanced wipes.
Price Range: $20-$48
Founder: Brittany Lo. She is also the founder of Beautini, a bridal beauty company offering hair and makeup services.
Origin Story: Lo first got her start on the beauty side of the wedding industry with her company Beautini. After learning that skin-care concerns in intimate areas can affect women’s confidence, she launched Beia in 2021. Beia — which was named for the Chinese word “bao bei” (寶貝), meaning “precious treasure” — aims to address odor, sweat and body blemishes in intimate areas “in an elevated, luxurious way so that you can feel your best self, look your best self, and be your best self.” The vegan body-care brand currently offers four SKUs all priced below $50.
Photo: Courtesy of Beia
Photo: Courtesy of Beia
Photo: Courtesy of Beia
Stockists: Free People, Urban Outfitters, Amazon
Hero Products: Body & Intimacy Serum ($42), Refresh Wipes ($20), Daily Hydrating & Setting Mist ($48), Bikini & Body Scrub ($38)
PR Representation: Brittany Marshak
How to get in touch: Contact Form
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Source: Fashionista.com
