Photo: Courtesy of Beautyologie
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Beautyologie
Headquarters: Los Angeles, Calif.
E-commerce: beautyologie.com
Social media: Instagram
What: An online marketplace that sells fair trade and ethically sourced skin care, cosmetics, hair care and fragrance.
Owners: Robin Doyle
Origin Story: Robin Doyle created Beautyologie for conscious consumers who want beauty products that make a difference, “not just on the surface of their skin, but in the world we live in.” With more than 25 years of experience in the beauty industry as a writer and publicist, Doyle is a passionate advocate for brands that use the industry as a vehicle for social change. Her mission is to motivate consumers to make ethical and educated choices with their purchasing power while illuminating the importance of fair trade practices within the beauty industry. In November 2024, Doyle launched Beautyologie’s own brand, WOO World of Oils, a collection of multi-tasking organic, Fair Trade and ECO CERT botanical oils for the hair, scalp, face and body, all housed in sustainable, TSA-approved tin cans.
What sets the store apart: Beautyologie emphasizes the journey and impact of each product, showcasing sustainably produced items that contribute to fair wages and positive social impact in the communities where the ingredients are sourced. Beautyologie exclusively features brands that adhere to fair trade principles, ensuring that producers are paid fairly, work in safe conditions, and are treated with respect.
The customer: The Beautyologie customer is a thoughtful, globally minded individual who values both high-quality beauty products and the positive impact they have on the world.
In stock: “clean” beauty products across the skin care, body care, hair care and makeup categories. Carried brands include Elate Beauty, Katari Beauty, WOO World of Oils and more.
Retail Model: Combination of drop shipping and Shopify business.
How to get in touch: robin@beautyologie.com (business inquiries), info@beautyologie.com (jobs/interships)
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Source: Fashionista.com
