Bared Footwear: A Fashion-Forward Shoe Brand Founded by a Podiatrist

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Bared Footwear
Headquarters: Melbourne, Victoria, Australia.
E-commerce: baredfootwear.com
Social Media: Instagram, TikTok

What: A trend- and comfort-forward shoe brand elevating everyday styles.

Price Range: $159 – $509

Founder: Anna Baird

Origin Story: Bared Footwear was founded by podiatrist Anna Baird after she noticed a gap in the market for stylish, on-trend footwear that actually supports feet. Starting in Melbourne in 2008, Anna combined clinical knowledge with modern design to create shoes with a hidden biomechanical footbed — what the brand calls “secret support.” 

From the beginning, Bared Footwear positioned itself as comfort-forward and design-led, expanding from a local clinic recommendation into a full DTC and retail business with dedicated men’s and women’s stores. Sustainability and social impact are core to the brand: Bared Footwear became Australia’s first footwear label to earn B Corp certification and runs programs focused on responsible sourcing and shoe recycling. Today, the brand is known for its elevated everyday styles — including loafers, ballet flats, boots and sneakers — that aim to look as good as they feel.

Hero Products: Rook Boot ($399), Chauna Loafer ($299), Samarium Loafer ($399)

Store Locations: New Zealand; Australia — Melbourne, Sydney, Brisbane

PR Representation: Infinity Creative Agency

How to get in touch: careers@bared.com.au (jobs/internships); baredfootwear@infinitycreativeagency.com (press)

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Source: Fashionista.com