Autumn Cashmere
Marketing and PR Coordinator
Starting Salary: $57K
Autumn Cashmere is looking for a creative self-starter to implement and execute our social media and public relations strategy. The Marketing and PR Coordinator will support the e-commerce, sales, and design team through a wide variety of projects. This individual is highly organized with a keen eye for detail who supports decisions and recommendations with data.
Social Media Responsibilities
● Content creation
● Planning, scheduling, and posting
● Competitive research and analysis
● General upkeep of social media presence including responding to DMS and comments, re-posting mentions, and implementing overall social media strategy based on meta data and analytics
Public Relations Responsibilities
● Plan press preview events and parties for the launch of each new season
● Write and send out press releases in accordance with the launch of every new collection
● Execute outreach and assist in the planning of the Spring and Fall sample sales
● Maintain relationships with media contacts by keeping open communication, seeking out any related opportunities, and regularly updating our contact list
● Be the point of contact for any publications, editors, stylists, and photographer
Photoshoot Responsibilities
● Coordinate with the design team to schedule model casting
● Reach out to agency contacts to assist in confirming stylists and photographers
● Assist the team in location scouting and booking
● Be the point of contact for all agents, photographers, stylists, and studio owners
● Ensure a smooth shoot day by scheduling catering, creating and sending out call sheets, and confirming all moving parts
● Capture behind the scenes footage for social media
Influencer Marketing Responsibilities
● Research and find new influencers that align with our brand
● Conduct outreach by sending linesheets and gaining new influencers to collaborate with
● Maintain relationships with current influencers
● Oversee the entirety of our influencer marketing campaign for each season from outreach to post
E-Commerce Responsibilities
● Write product description copy and messaging for the website
● Ensure social media and influencer marketing strategy aligns with our D2C plans
● Assist the e-commerce team at photoshoots
● Help with customer service inquiries as needed
Qualifications
● 1+ years of relevant experience (bonus if within the fashion industry)
● Outstanding attention to detail, organizational skills, and relentless follow-through
● An effective multitasker, communicator, problem-solver and collaborator
● Experience with Adobe Creative Suite, Canva, Shopify, and Meta are a plus
To Apply: Please send your resume to autumncashmerehr@gmail.com.
Source: Fashionista.com
