Rihanna has done a lot of campaigns over the years, for her own brands and for many others. But her latest might rank among her most memorable.
Ahead of his Louis Vuitton debut — slated for June 20 during Paris Fashion Week Men’s — Pharrell Williams shared an image on Instagram of himself posing in front of his first campaign as artistic director of the house, for Spring 2024, starring a very pregnant Rihanna. She’s photographed wearing a black leather jacket with a checked motif, carrying a coffee in one hand, her arms filled with colorful monogrammed Louis Vuitton bags.
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Williams was announced as Virgil Abloh‘s successor at Louis Vuitton back in February.
Given Rihanna’s longtime relationship with LVMH (in addition to working with its brands, the conglomerate has a stake in Fenty Beauty and helped launch the Fenty luxury line) and with Pharrell (they’ve collaborated on music in the past), she makes a lot of sense for this inaugural campaign, which offers a taste of what may come. Plus, when it comes to fashion, she practically has the Midas touch: Any time she steps out, the world takes notice.
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Source: Fashionista.com
