Photo: Courtesy of 101%
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101%
Headquarters: Mexico City, Mexico
E-Commerce: 101p100.com
Social Media: Instagram
What: An eco-conscious clothing brand that offers performance-inspired apparel made of sustainably sourced fabrics (GRS-certified recycled nylon, sourced from pre- and post-consumer waste).
Price Range: $30-$520
Founder: Jessica Maxey
Origin Story: Jessica Maxey began her fashion career studying at Central Saint Martins in London, followed by stints at Vogue, Ralph Lauren, Victoria Beckham and Swarovski. In 2021, she launched 101%, inspired by the lack of options in sustainable fashion that felt fresh yet functional for everyday wear. The name 101% represents the effort to go the extra mile when it comes to ethical design, with core pieces produced from GRS-certified recycled nylon made from pre- and post-consumer waste and everything manufactured by a small team in Mexico City.
The brand’s innovative collections are also designed in collaboration with Mexican architect and co-founder Fernando Romero. For every order placed, 101% donates a hoodie to migrants at the U.S.-Mexico border.
Hero Products: Draped Corset Top ($180 $80)
PR Representation: Modeworld
How to get in touch: actforward@101p100.com
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Source: Fashionista.com